A friend just sent me a pointer to this great post about Frank Lutz--the person behind much of the Republican's linguistic mischief, such as calling a pollution de-regulation bill the "Clean Air Act".
I knew about the devious practices, but didn't know that Frank Luntz was behind most of it. I was particularly struck by this:
"independents … are Frank’s real aim. These are the people who don’t have the time or inclination to double-check some bit of pleasant-sounding Clean Air Act deceit or demonizing stretch of free-word-association, such as using ‘Iraq,’ 9/11′, and ‘Saddam Hussein’ all in the same breath…"
Yup. That's why a voting advice network is a necessity. All it takes is one analyst who can see through it, connected to a few popularizers who are connected to thousands, each of whom is connected to hundreds more. In short order, the insight goes out to millions.
The result is a game-changing speed-of-travel and reach of information. Right now, the effect of an analyst's insight tapers off rapidly. It might reach a few thousand, but then it tends to dissipate in the wind. So by the time something like the "Clean Air Act" comes up for a vote, only a percentage of the populace remembers (or ever knew) what it really is.
But with the voting advice network, such insights propagate rapidly, and are retained—an independent won't miss hearing it, and won't have to worry about remembering it.
Come election time, the analysts insight is recorded as a "yea or nay" recommendation. There are links to the reasons, should the independent care to follow them. (In case their are opposing recommendations.) But when all of an independent's trusted advisors make the same recommendation, there's really no need to check. It's a simple matter of voting. (And if 4 out of 5 advisors make the same recommendation, then the 5th is somewhat suspect....)
Put simply: A voting advice network is the remedy for Frank Luntz.
Come election time, the analysts insight is recorded as a "yea or nay" recommendation. There are links to the reasons, should the independent care to follow them. (In case their are opposing recommendations.) But when all of an independent's trusted advisors make the same recommendation, there's really no need to check. It's a simple matter of voting. (And if 4 out of 5 advisors make the same recommendation, then the 5th is somewhat suspect....)
Put simply: A voting advice network is the remedy for Frank Luntz.